Music promotion is a necessity

for every record, every artist and every label.

At Rainysongs Entertainment,

We only involve ourselves with professionals that get the job done whatever that job may entail.

Three industry professionals within our network warranted some serious real eastate on Rainysongs Entertainment, Camille Barbone president of Stadium Entertainment, and two of her teammates that we are featuring to head up our radio promotion page. Next time you're looking for radio & retail promotion professionals that structure your campaign, design the plan (on paper) and lay the detailed strategy out on the table in black & white. When you're ready, send  us an email and we can discuss providing you with the tools to win! If you already know John Betancourt and Wayman Jones, You already know how they get down!

So, we decided collectively to provide you some background data on these heavy - hitters that we are proud to have on our team and be part of theirs as well!

For details and questions, send us an email about your new releases

or any of the projects you have on deck and lets talk about it!

This e-mail address is being protected from spambots. You need JavaScript enabled to view it

(use this email for direct connect)

BETANCOURT MARKETING & PROMOTION INC.

Specializing in taking urban and hip-hop records from the street to urban and rhythm radio. We are not a record pool.  With the ability to work 110 major radio stations across the country dealing directly with music and program directors of each station.

Client list includes working with major record companies as well as smaller ones that do not have a promotional staff.  The fees are determined by the amount of work required for the life of the project (NOT by station).

Promotional work includes sending a copy of the record (CD single) to all the stations on their mailing list. The mix single versions will be sent to mix jocks at these stations. The CD singles will be sent to the program and music directors of each of these stations. Feedback will be provided f in a report format informing you of the status of your record at radio.

Weekly tip sheets of the records being worked to each MD & PD.  This is followed up by one phone call along with a personalized fax sent out each week to each radio station. If you are introducing a new artist, we will require bios & pictures to generate interest in the trade magazines. We are reviewed by Billboard, Hits, and S.I.N.  Please feel free to check their reputation. 

BCL - (Brief Client List)

Stadium Entertainment

J Records

Jive Records

Virgin

Epic

Bad Boy

Def Jam

Warner Bros.

RCA

Capital Records

Universal

Rapalot

Interscope

Universal Republic

Some of the most recent artists we have worked with and were a factor for their success at radio include:

Lil Jon

Leona Lewis

Shop Boyz

Chingy

Birdman

Justin Timberlake

Snoop Dogg

Alicia Keys

Usher

Nelly

Jay-Z

2 Pac

TI

Rihanna

Ludacris

J Holiday

R. Kelly

Beyonce

Lil Wayne

Kanye West

Ying Yang Twins

Akon

Beenie Man

We specialize in taking urban and hip-hop records from the street to urban and rhythm radio.  We have now increased the number of radio stations and mix shows they call, fax and mail to 110. The fee will be based on the amount of work to be done for the life of the project. 

We also include in our package servicing over 75 stations that have mix shows. We mail out 12 inch mix singles and follow up weekly with their mix jocks to stay on top of what they are playing on their shows and in their clubs.  We tell you if they are testing or playing your record, what the rotation is, response from the call ins and the clubs, and if your record is ready for radio airplay.

John M. Betancourt

General Manager/Promotion/Marketing/Sales:

• Senior music executive with extensive experience in entertainment and sports
• Trained over 30 people who subsequently became Vice Presidents or better in music and home video companies

Work Experience:

BMP, Inc - Allendale, NJ

President 1988 – Present

• * Promoted records for major music companies at over 100 radio stations across the U.S.
• * Set up project-specific events and promotions on-air
• * Designed marketing and promotion campaigns for small record labels, including supplementary  publicity with trade magazines and radio shows
• * Promoted music videos to major TV outlets, including MTV, BET, and localized cable outlets throughout the country
• * Extensive follow-up work with key industry executives
• * Major projects have included R. Kelly, Joe, Usher, Alicia Keys, Nelly, Justin Timberlake, and Jennifer Lopez
• * Clients included J Records, Jive Records, Virgin Records, TVT Records, EMI, Warner Brothers, Universal, RCA, Epic, and Loud Records

Polygram Records - New York, NY                                                                                                   1984 – 1987

Sr. Vice President, Promotion

• * Directed all radio and video promotion across the company, including pop, urban, country, adult contemporary, alternative, and cross-over
• * Fully responsible for staff of 85 people, annual $20 million budget, and all related marketing activities, generating $300 million domestic sales
• * Major projects have included Tears for Fears, Bon Jovi, John Mellencamp, Kool & The Gang, Kiss, Rush, ABC, Bananarama, Cameo, Level 42, and Def Leopard

RCA Records – New York, NY                                                                                                                1974 – 1984

Vice President Marketing & Promotion 

• * Planned all releases for this major record label, including marketing, sales, promotion and publicity
• * Released records across multiple genres including rock, urban, dance, pop and adult contemporary
• * Implemented country cross-over efforts for related company
• * Major projects included Alabama, Dolly Parton, Kenny Rogers, John Denver, Elvis Presley, Ronnie Milsap, David Bowie, Hall & Oates, Evelyn King, Stephanie Mills, and Jefferson Starship
• * Promoted numerous times: started as Local Promotion Manager (Memphis), Local Promotion Manager (Dallas), East Coast Regional Promotion Manager (Philadelphia), National Director of Promotion

WAYMAN JONES

• Over 25 years in the music industry, with extensive experience in promotional and marketing areas for new and established artists.
• Accomplished senior manager, team leader of national and international promotion, marketing and artist development campaigns.
• Experienced developer and coordinator of project budgets.
• Established explemary relationships with key radio, video, artists and producers in variety pf genres.
• 
  

PROFESSIONAL EXPERIENCES:

2005 – Present Marketing Consultant, Gravity Entertainment, Stroudsburg, PA

Development and implementation of national promotion/marketing

Plans for new and established recording artists via urban adult,

mainstream and rhythmic radio. Video coordination, satellite/cable

radio campaigns and internet /digital. launch as well Hire and

manage independent field staff in key geographical locations to service

media.

2002- 2004 - Sr. VP of Promotion, Warner Bros Records, Los Angeles, CA

As Urban Department Music Head, managed all operational phrases of

each promotional and marketing campaign for rostered artist and

subsidiary and distributed labels. Responsible for all budgetary and

personnel departmental decisions. Held voting status in Urban A&R

determinations.

2000-2002 - Sr. VP of Urban Music, Dreamworks Records, Los Angeles CA

Directed a staff of sixteen in all phases of promotion / marketing

for rostered and distributed labels. Developed and organized the first  

“Street Team”  for the company.

1994-1999  - Sr. VP of Promotion / Marketing, Motown Records, New York, NY

Mercury Records, New York, NY

Conducted and coordinated promotion/marketing strategies for the

Urban Music Department with a reporting staff of nineteen individuals.

1991-1993 - Sr. VP of Urban Promotion, Virgin Records, Los Angeles ,CA

Developed and implemented radio, video and “street” campaigns for

all scheduled artist releases. Artist Development issues were

coordinated via my department, working closely with my counterpart,

(Sr. VP of Pop Promotion).

1987-1991 - VP of R&B Promotion, PolyGram Records, New York, NY

Initially hired as a Regional Promotion Manager, progressed to National    Promotion Manager and ultimately rose to VP of R&B Promotion.

Directed a field promotion staff of nine and worked closely with the Artist Development and Publicity Departments.

1981-1984 - Regional Promotion Manager, Arista Records, New York, NY

Responsibility included the geographical area of Boston to Virginia,

New York to Ohio where I managed all promotional activities for the            . R&B Department.

1978-1981 - Local & Regional Promotion Manager, Schwartz Bros. Distributors

Secured and track airplay for all distributed labels in the Mid-Atlantic region for the term of my employment with the company.

Be sure to review the links for Major Label Deal and Ala Cart Services on this website - Registration is free - Information is priceless!